Zak Oates Racing is a young up and coming British Karting Racing driver. With dreams and aspirations of moving up the ranks and racing in F1 and British Touring Car Championship. Having won English Championship 2 years in a row and becoming British Champion 2019, Zak needs to push forward in getting the exposure he deserves.
Zak Oates Racing requires a new logo to give him more exposure in the racing world. A simple but effective logo to put across the go-cart, team uniform and mainly social media. The logo has the sole purpose of giving Zak and his racing team exposure. Furthermore, being able to build an audience online through social media platforms including; Facebook, Instagram & YouTube.
We created a simple monogram logo created from letter marks “Z” & “O”. We merged the two letters to create a seamless design that would attract attention on and off the track. As part of the discovery phase with Zak, we discovered that the layouts of racetracks could be built into the logo icon. After researching into different racetrack we came up with the concept of not only having the icon be Zak’s initals but, also having it visualise a racetrack.