“WiZe1972” is a selection of social media channels aimed at like-minded petrol heads. Mainly aimed at the Audi brand. ‘WiZe1972’ provides it’s the audience with information around the motor industry including product launches, reviews & cinematic photography.
With over 18,000 subscribers on YouTube and over 6,000 followers on Instagram, the social channels are growing and only going to get bigger as social media platforms grow.
With the channel growing in popularity – Wize has advised he would like the social media channels to look more sleek & professional.
To achieve this we propose a simple but effective logo design with a short YouTube intro. Bringing consistency to the look and feel of the relevant social media channels.
"Creative Ninety Five created my social media brand identity. I’m beyond happy with the result and the professionalism showed by the team during the process. Also, very quick response time and excellent follow up. Thank you!"
William - Wize1972
We created a monogram logo that is clean and sharp to help mould what the creator of Wize was all about. Going through the discovery phase with Wize, it quickly became apparent that we had two sides of the business. A YouTube channel with 18,000 subscribers that all knew who Wize was with a clear understanding of what the channel was about. Furthermore, there are other social media platforms that Wize was trying to market too. This audience had a very basic understanding of who Wize was or what he did.
In conclusion, we proposed two logo designs to fit with both audiences. With the creation of two logos for two different audiences — we kept the logos consistent and clear to meet these messages of the split sub brief. Resulting in a consistent visual identity that spreads across all social media platforms and can be scaled in the future as the social presence grows.