Volkswagen launch new identity to clean up after ‘dieselgate’

Four years after the diesel emissions scandal; Volkswagen have unveiled a new brand identity in the hope to clean up their image – Ready for an electric future.

Volkswagen (VW) has unveiled a new visual identity. In the hopes to clear up their brand image since the diesel emissions scandal.

With the rise of electric cars, the new VW brand has been created to better represent their new first fully electric vehicle – the ID.3.

Created by VW’s in-house design team, the new two dimensional logo hopes to be clearer. Furthermore the new brand has more flexibility across traditional print media but now also digital.

Furthermore, there is also a change in how the VW brand will sound. For a number of years, a male voice has been used for all marketing materials. However, VW made the move to a female voice for the new identity.

The company says; “On almost all markets, a woman with a warm, pleasant and confident voice will speak for Volkswagen,”

The company’s chief marketing officer, Jochen Sengpiehl says: “We want to become more human and move lively, to adopt the customer’s perspective to a greater extent and to tell authentic stories.”

VW’s new brand identity is a first step to a achieving this goal and will also give a “more personalised and much more individual look and feel”

Dubbed the “New Volkswagen” by VW. The rebrand is joined by a new era of fully electric cars. Intended to clean up not only their brand image, but also the environment.

The ID.3 will be the first model in the range to showcase the new brand logo. These new electric cars can be distinguished by the new light up logos on the front of the vehicles.

VW have stated they intend to have a “neutral carbon balance” and will furthermore, make VW the “world’s most sustainable automobile brand”.