Turkish Airlines flies with a new brand identity
17/03/2019

Turkish Airlines have gone global with the launch of their new brand identity. The brand is now focused around a wave graphic that references the different continents the carrier serves.


The team at imagination teamed up with Turkish Airlines to create a fresh brand identity. Their recognisable bird icon has stayed. However, it has been refined for a more polished look. Furthermore, creating a new wave graphic that looks to reflect the seven continents of the world.

Turkish Airlines is one of the biggest airlines in terms of destinations offered to its consumers. Founded in 1933 and is the national carrier for Turkey. As of last year, the airline operates flights to 122 countries across Europe, Asia, Africa, North and South America.


The original goose symbol has been refined to give a more clean look. It now sits smaller within its roundel, it now doesn’t meet the edges giving a better sense of space. Furthermore, a flat red colour has been used along with more diagonal lines.

The new Turkish Airlines logo is married with a new wave graphic that indicates the 7 countries in which they operate in. This is a bid to convey the airline as more international as previously thought. Imagination state; The logo sits at the “convergence point”, or centre, of the line graphic, which looks to represent “Turkish Airlines at the centre of global travel”.

The Turkish Airlines new brand identity has been split into two. Whilst red and white are their new main brand colours, a secondary brand has been designed for the airlines business class customers. A black and rose gold colour pallet have been adopted for business class and first class.

The retention of red aims to keep the “rich [colour] that Turkish Airlines is widely recognised for”, says Imagination, while the Halfeti rose gold aims to create a more “premium” and “distinctive” feel.