Space Office Rental is a start-up company based in 6 countries. The people at Space approached us to help create a brand for them. The office rental sector is relatively new so that we could go in any direction. Space Office Rental is a relaxed and laidback office space. We wanted to capture that within this brand.
To design a new logo for a start-up company within a relatively new industry.
Create a logo that focuses on the brand values of the company including fun, diverse and relaxed office spaces.
To make sure the logo can be spread across each location worldwide.
We did a vast amount of research into the office spaces that they provided and found them to cool, slick and upmarket. Our brand identity specialists knew this logo design has to represent that in all areas around the world. We came to the idea of colour and having each colour serve an office around the world. Blue, for example, is Paris and the Paris office had a blue theme inside (Pens, cups & chairs). We paired these colours with a script typeface to create a relaxed and fun logo.