Pizza Box Pizzeria & Takeaway is a small pizza chain based in the UK. Wanting to expand, Pizza Box outgrew their old brand identity and needed an injection to bring in more business in their local area. They wanted to go in a new direction to break away from the pizza chain norm.
To create a new brand for a pizza takeaway chain to help grow the business in their local area.
To design a fun and laidback logo. While still keeping the logo professional.
To create a unique logo that will be memorable for their customers to become loyal customers.
To implement the new brand guidelines into the business’ marketing materials like their menu and social media platforms.
For The Pizza Box logo design, we wanted to give it a cartoon type look. So many of the competitors are high end and aimed at an upmarket consumer. Knowing this, we created a linear box logo made from a square pizza, topping this off with a slab-serif typeface to fill out the gap we created. At the end resulting in a logo that’s polished, fun and structured.