First impressions count, a customer will take on average 7 seconds to judge your business. This is why logo design is the very first and fundamental part of any business’ success. A logo is the one of the first things people and your customer sees. Which is why we create bespoke logos for your business needs and goals.
It is very similar to a branding project, it takes the same process but there are fewer elements to think about. We have created logos for business’ just starting out. We make sure your business gets a running head start in the market they are working within, with an effective logo design. We also accommodate the business’ that needs a logo redesign, bringing their current logo’s back to life.
Phase 1 of our logo design project is a research phase. We do some research around the points of the logo including your business, it’s target market and it’s target audience. We also go into some of the following questions;
After we have gathered all of our research and findings from phase 1, we then start the ideas and design phase. We start phase 2’s ideas generation on paper to really make sure we can convey our ideas and what we believe is the right director for the project.
We generate ideas of all aspects of the logo including; icons, typography, layout, imagery & colour.
After this, we create ideas ready for presentation to the client. Once the client has been presented the ideas, we ask they chose 2-3 ideas ready for development. We then move the project to phase 3.
After phase 2 is signed off, we move to phase 3. This entails the ideas chosen by the client to be heavily developed in a digital format. We develop all aspects of the logo until we meet the goals of the project and have delivered a solution for the brief.
After the final has been chosen by the client, we do the final tweaks and changes including; making sure it’s all aligned and making sure colours are correct. We then create a logo guidelines pack which includes the logo in all media needed, how the logo should be used and all the relevant information.
Unlike a brand identity project, a logo project has less to think about. Thus being cheaper (Don’t worry, we still pour the same amount of love into it). We are firm believers in everyone’s needs and budgets being different, so we like to price projects on a ‘project by project’ basisStart a new project!