House of Commons rebrands for more “Clarity” with the public.

House of Commons has been rebranded for a clearer look and to the public.

House of Commons has been rebranded for the first time in 10 years. The rebrand comes after House of Commons now finds itself under ‘greater scrutiny’.

The project has been undertaken by SomeOne, the London based design studio. House of Commons (HoC) hasn’t rebranded in 10 years and was well overdue.

HoC approached SomeOne in a bid to give their brand more clarity with the public.

Simon Manchipp, SomeOne’s co-founder, says that at a time of “unusually high level of scrutiny” for Parliament. It was necessary to have a design system that made its work “transparent” to the public, especially on digital platforms.

SomeOne stated that the “digitally adept design system” was not only needed for the public but on contrary needed for the internal staff to make communication easier.

Another problems HoC faced was their last identity was designed in 2009. Meaning it was very outdated and focused on traditional print publications. Once the rise of digital came, with desktop, app and mobile; The HoC brand got left behind.

SomeOne designed a “holistic” brand identity that HoC can use to create content. In turn all having a uniform aesthetic.

“We wanted to create an operating system that was instantly recognisable, from print to pixel,” Manchipp says.

One standout feature of the new HoC branding is the ability for them to create infographics that have a uniform uniform style and layout. Meaning, the public will be able to understand information easier than ever.

Manchipp says: “The HoC works on serious national issues, and deal with facts and figures that are of real interest — a design system that helps create clarity for the general public was needed.”

Another issue that has been resolved was the lack of internal communication within HoC. Being able to put out information  to staff in a way thats clear and concise is a win win for everyone.

“Staff are inundated with emails and the House works so swiftly that sometimes the fastest way to send a message is by putting a poster on the wall of a highly frequented area,” Manchipp says.