Harvey's Honey

We were approached by two entrepreneurs behind Harvey’s Honey to create a new brand identity for their ethically sourced, traditional homegrown honey. They had one mission; Above all to be as far away from a ‘corporate’ brand as possible. Furthermore, wanting to keep their family roots and keep the brand traditional.

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The Brief

  • To put a new startup honey brand on the map with a logo design that fits within their brand guidelines.
  • Create a logo that focuses on the honey’s USP of ethicality, traditionality & homegrown honey.
  • To create an icon that can be spread across the brand’s other marketing material including; web, social media and print.
  • Create a brand identity that is recognisable for their consumers and in turn plants the roots for the business’ future.


Our Response

We wanted to set Harvey’s Honey apart from its competitors and wanted to make sure they stood out on a shelf in a supermarket. Our logo designers wanted to keep the logo quite fun and unorthodox so that it would be set apart from their corporate counterparts. We fused a bee and a hive to create a unique icon; in turn, helping the brand with their future in securing loyal customers. We hope this unique icon will become more prominent in the business’ future. Also, we paired this with a custom typeface to compliment the look and feel of the logo as a whole.