Gumtree

Gumtree is an auction site that has been plagued with some unfortunate trust issues within its customers base. Gumtree sells everything from shoes to cars. We stepped in to create a more trustworthy brand for its customers to get behind and invest in.

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The Brief

To create a better brand for Gumtree whilst trying to instil trust in their consumers.

To create a simpler logo with a clear vision for the future of the business.

To create a more recognisable brand for its customers and target audience.


Our Response

We created a brand new logo consisting of new custom elements including a new typeface and a new icon. We created a modified typeface with a friendly feel to make the brand approachable to its customers. We also created a new tree icon consisting of different shapes to indicate the vast array of items for sale on the website. Resulting in a trustworthy, clean and approachable logo to create a clearer path for the future.