Gumtree is an auction site that has been plagued with some unfortunate trust issues within its customers base. They sell everything from shoes to cars. We stepped in to create a more trustworthy brand identity for its customers to get behind and invest within.

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The Brief

To create a better brand for Gumtree while trying to instil trust in their consumers.

Create a simpler logo with a clear vision for the future of the business.

To create a more recognisable brand for its customers and target audience.

Our Response

Our logo designers created a brand new logo design consisting of new custom elements including a new typeface and a new icon. We created a modified font with a friendly feel to make the brand approachable to its customers. Our logo designers also created a new tree icon consisting of different shapes to indicate the vast array of items for sale on the website. Resulting in a trustworthy, clean and approachable logo to create a clearer path for the future.