To create a better brand for Gumtree while trying to instil trust in their consumers.
Create a simpler logo with a clear vision for the future of the business.
To create a more recognisable brand for its customers and target audience.
Our logo designers created a brand new logo design consisting of new custom elements including a new typeface and a new icon. We created a modified font with a friendly feel to make the brand approachable to its customers. Our logo designers also created a new tree icon consisting of different shapes to indicate the vast array of items for sale on the website. Resulting in a trustworthy, clean and approachable logo to create a clearer path for the future.