Gumtree

Gumtree is an auction site that has been plagued with some unfortunate trust issues within its customers base. They sell everything from shoes to cars. We stepped in to create a more trustworthy brand identity for its customers to get behind and invest within.

Start a project with us!

The Brief

To create a better brand for Gumtree while trying to instil trust in their consumers.

Create a simpler logo with a clear vision for the future of the business.

To create a more recognisable brand for its customers and target audience.


Our Response

Our logo designers created a brand new logo design consisting of new custom elements including a new typeface and a new icon. We created a modified font with a friendly feel to make the brand approachable to its customers. Our logo designers also created a new tree icon consisting of different shapes to indicate the vast array of items for sale on the website. Resulting in a trustworthy, clean and approachable logo to create a clearer path for the future.