The people behind freelancer approached us for a new brand identity project. Freelancer is a new startup app/website that connects freelance creatives to people that need their services. Services include; Graphic design, web design, painters, artists, photography & videography. Freelancer wanted to keep the logo type-based to make sure it catered for the whole creative industry.
Create a logo that would cater to a creative audience.
To create a wordmark and icon that is usable in a variety of media outlets including app, web and print.
Create a bespoke typeface that is visually pleasing to the target audience.
Make sure the logo is primarily type based, so it represents the whole creative industry and its potential customers.
We created a logo design that’s full of colour to represent the vast amount of services you can be connected. Our team created the brand out of the shapes used for the typeface to make it recognisable to its customers. We created a bespoke typeface that then, in turn, becomes the brand to give a creative and versatile brand identity. Furthermore to provide a feel of construction we built the logo using blocks; this also gave the logo an artistic look and feel. However it is to simulate the thought of freelancers building, it’s customers ideas from graphic designers to construction builders.