Brand Identity

Branding is not just a logo design; it is much more than that. The logo is an essential part of the brand. However, it has a social presence, web, advertising, slogans, packaging design, product placement and much more. You can think of a brand as an emotional attachment which a person, or a customer, or a consumer develops toward a particular business. It’s accompanied with an impressive loyalty and, in most circumstances, is a business’ most valuable intangible asset.

See the branding we created for Freelancer.

What is brand identity?

A brand can be a business’ most significant investment and if designed and delivered well, can bring in considerable turnover over a substantial number of years. You can think of brand identity as a personality that is attached to a specific product, person or whole business. A proper brand identity and brand strategy will build trust within your customer base and in turn, create loyal customers.

You can read more about what brand identiy is in our blog post here.

 

Benefits of a brand

An effective brand is what sets a business apart. Someone business owners love it – some hate it. However, there is no denying that having a good brand structure can bring huge benefits to your business. Here are a few;

Helping your business stand out – Business is a saturated world these days and the need to stand out is more important than ever. Making sure you have a clear identity and brand strategy is key to getting the exposure your business needs to succeed!

Branding is an investment – Branding is not something you can turn around in a week – It takes patience and work. However, it can be your business biggest investment in the long run. Effective brand identities and brand strategy lead to better advertising, easier marketing and more customer retention.

A better future for your business – A brand isn’t just about identity, it’s much more than that. It gives a business a solid foundation for the future. It also gives something to look back on to make sure your products and services are in line with your brand guidelines and goals.

How we do a branding project?

We’ve created a different number of brand identities for some very different clients. Each has individual needs for their projects. Some can take a few weeks; some can take a few months depending on the needs of your business and the complexity of the project. We appreciate every client is different, we allow clients to pick parts of a branding project that is relevant to their business. There are a few phases of a branding project; they are as follows;

Research & Findings

We start a branding project with heavy research into all aspects of the business. Including the target market, the target audience & the business’ competitors.

Ideas & Design

The ideas and design phase is usually the most significant phase. Phase 1 & 2 generally go hand in hand, once we have completed all the relevant research, the ideas and design phase should fall in to place quite nicely. We design everything from the visuals and identity to creating your brand guidelines and brand strategy.

Finals & Delivery

After phase 2 – the project is placed into its final phase. We start rolling out your new brand identity, any visual content, social media channels and build your brand strategy.

Why not read our blog post about what a brand identity is and why it’s an important aspect of a business?

How much does all this cost?

We price on a project by project basis. Due to every client/project having different needs and different budgets it ensures clients get the absolute most out of a project with us!

However, due to our team all working remotely – We don’t have any expensive studio costs. Meaning we can pass this saving to our clients.

Start a project with us!