5 Things Business Owners Should Know About Branding
17/01/2019

2019 is the year that branding is going to set busniess apart from one another. Which is why it is more important to get your brand identity up to scratch sooner rather than later in the year. The genreal consumer is getting more and more protective around trustworthiness and transparency. An effective brand spread across multiple media is the perfect way to instil these into your target audience.


1. Signature colours can boost brand recognition by 80 percent

Branding and colour go hand-in-hand. Colour is instantly recognisable for consumers. Building a lasting company image. Not to mention the different emotions that colour triggers.

2. There are 2.1 million negative social mentions about brands every single day in the United States

Brand experience is worth a huge amount for consumers. If they have a good or bad experience with your brand. You can bet they will talk about it. Whatever they talk about, make sure it’s positive.

3. 2016 survey found that 94 percent of all consumers are more likely to be loyal to a brand when it commits to full transparency.

With privacy and security being a huge debate these days. Consumers are becoming more and more invested in brands that have complete transparency. Honesty is always the best policy, and that’s especially true when it comes to building customer loyalty.

4.77 percent of B2B marketing leaders say branding is critical to growth.

When dealing with other business’ branding is crucial because other businesses know what a well-exercised brand is worth for authority.

5. Companies with blogs produce 67 percent more leads per month than companies who don’t have a blog.

Blogs account for 434 per cent more of indexed pages on Google. Blogging is an easy way to keep your website fresh and keep Google interested. In turn, wanting to keep crawling your website.


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